From the Los Angeles Times, September 10, 2008:
Builders have known for decades that white roofs reflect the sun’s rays and lower the cost of air conditioning. But now scientists say they have quantified a new benefit: slowing global warming.
If the 100 biggest cities in the world installed white roofs and changed their pavement to more reflective materials — say, concrete instead of asphalt-based material — the global cooling effect would be massive, according to data released Tuesday at California’s annual Climate Change Research Conference in Sacramento.
Click here to read the whole article.