From The New York Times, Wednesday, October 6, 2010:
Manufacturers of products that claim to be environmentally friendly will face tighter rules on how they are advertised to consumers under changes proposed Wednesday by the Federal Trade Commission.
The commission’s revised “Green Guides,” last updated in 1998, warn marketers against using labels that make broad claims that cannot be substantiated, like “eco-friendly.” Marketers must qualify their claims on the product packaging and limit them to a specific benefit, such as how much of the product is recycled.
“This is really about trying to cut through the confusion that consumers have when they are buying a product and that businesses have when they are selling a product,” said Jon Leibowitz, chairman of the commission.
Continue reading: Agency Seeks to Tighten Rules for ‘Green’ Labeling