From Yale Environment 360, Thursday, August 19, 2010:
With climate legislation dead in Congress and the fizzled hopes for a breakthrough in Copenhagen fading into distant memory, the time seems ripe for fresh strategies — especially ones that do not depend on government action.
Here’s a modest proposal: radical transparency, the laying bare of a product’s ecological impacts for all to see.
Economic theory applied to ecological metrics offers a novel way to ameliorate our collective assault on the global systems that sustain life. There are two fundamental economic principles that, if applied well, might just accelerate the trend toward a more sustainable planet: marketplace transparency about the ecological impacts of consumer goods and their supply chains, and lowering the cost of that information to zero.
Continue reading: How Marketplace Economics Can Help Build a Greener World