Working to transition my family to a life that is as close to eco-friendly and organic as possible, I stumbled upon a lingering prejudice: I skip the big names. That’s right. If you’re a big-box retailer or a major brand, I assume that you won’t have what I need, that my eco-aware sensibilities will not be respected or satisfied — in fact, they’ll probably be insulted.
For the past few years, I’ve been so busy putting down the big guys — for their unfair employment practices and for their sweatshops; for their toxic emissions and for their poorly constructed products that will quickly end up in landfills — that I failed to notice when they actually did something right.
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