"Green" vs. "green-in-your-pocket": a tough choice in these times

From reuters.com News Service on Friday, December 12, 2008:

U.S. consumers’ enthusiasm for all things clean and green is being overshadowed by their urgent need for a different kind of green — the one that pays the mortgage and puts food on the table.

From hybrid cars to solar panels, products that promise to reduce consumption of polluting fossil fuels are not selling as quickly as they were before access to credit dried up and gas prices plummeted from historic highs.

“I’m the only one that’s upset when gas prices go down. Environmentalists feel the same way, but our customer base is not environmentalists,” said Tacee Webb, chief executive of Lovecraft Biofuels, a company with locations in Portland and Los Angeles that retrofits cars to run on biodiesel and vegetable oil. “It is hard on us when gas prices go down.”

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