From the Anchorage Daily News on Monday, January 11, 2009:
Alaska women might kick butt, as the saying goes, but in the bitter cold, that’s where they need some extra insulation.
What Alaskan — man, woman or child — doesn’t occasionally suffer cold-butt syndrome?
“Women seem to have a bigger issue,” said Katie Gilbert of the Alaska Mountaineering & Hiking store.
Ten years ago and thousands of miles away in Sweden, Sissi Kewenter created a solution for cold butts (and legs) that she now calls the SKHOOP. It’s pronounced S-K-hoop.
Click here to read the whole article.
Click here to go to the official Skhoop website.