From The New York Times, Tuesday, November 16, 2010:
On the eve of the market debut of the Nissan Leaf electric car, Carlos Ghosn, chief executive of the Renault-Nissan alliance, said the only constraint on sales for the next three years will be how many battery packs the factories could churn out.
Deliveries of the Leaf are scheduled to start next month. Mr. Ghosn, speaking to reporters in Washington on Monday afternoon, did not say just how many he expected to sell in the first three years. He said, however, that the Leaf would hit 500,000 units a year in three years. Mass production, he explained, would lower costs enough to make the car a sales success without subsidies sooner than once expected. He said he once thought that number was a million cars a year, but now believed it was from 500,000 to 1 million.
“We’re going to have to put some efforts into selling the car, but the kind of spontaneous demand is going to be driving the sales for the next three years,” Mr. Ghosn said. “There is such a curiosity about the car and attention to the car.”
He predicted that 10 percent of the world car market would be electric vehicles by 2020. “There is no doubt in the minds of anyone in the industry that this is going to be a big factor in the industry,” he said.
Continue reading: Nissan Will Sell 500,000 Electric Cars a Year by 2013, Says Chief